Carl F. Bucherer reconfigures digital, social efforts to build out awareness
Li Bingbing was selected as Carl F. Bucherer’s first global ambassador Swiss watchmaker Carl F. Bucherer has unveiled a new brand image that emphasizes the importance of a strong digital and social...
View ArticleSwarovski speaks to independent Chinese women in Valentine’s Day effort
Precision-cut crystal maker Swarovski is celebrating both romantic and platonic love in an interactive WeChat campaign.
View ArticleLuxury watchmakers allot up to 50pc of marketing budget for digital
A reflection of the growing digital savvy of luxury clientele, new research from Digital Luxury Group finds that watchmakers’ Web sites saw record high traffic this past year.
View ArticleSocial commerce innovation: Swarovski’s WeChat mini program case
Collaborating with Tencent and DLG China, Swarovski is the first watch and jewelry brand to leverage mini programs to innovate on social commerce, highlighting its recent Mother’s Day campaign.
View ArticleTravel presents the new big opportunity in luxury retail
French fashion scion Alexandre Arnault is giving LVMH's Rimowa a major facelift for a new generation of travelers.
View ArticleGucci, Louis Vuitton streamlining production to keep Chinese consumers
Some of the world's top fashion brands are outsourcing internal processes to China and other countries, but how will consumers react?
View ArticleWith Baume by Baume & Mercier, a new kind of company is born
Baume is disrupting the traditional business model by taking a new approach to company management.
View ArticleNew WeChat Luxury Index sheds light on key performance indicators
While the impact of WeChat as marketing tool in China is significant, there has always been a lack of publicly available data to benchmark the performance of brands on this platform.
View ArticleFor luxury brands, holistic sustainability means more than “going green”
From Burberry’s recent announcement to stop burning unsold goods, to major watch and jewelry companies turning to lab-grown diamonds, time and time again we hear companies talk about sustainability in...
View ArticleEY: In the business of luxury, sexiness still thrives
The strong growth in casualization, the reduction in opportunities to use traditional formalwear, the extreme attention to the experiential component of purchasing, and the propensity to mix and match...
View ArticleChina’s $43.5B Daigou business: What is next after the government crackdown?
As aftershocks of the clampdown on Daigous continue to reverberate through the luxury shopping community in China, ecommerce platforms are rising to fill the gap.
View ArticleHow Richemont is plotting Yoox Net-A-Porter’s expansion with Alibaba
While 2018 saw several luxury conglomerates consolidating their empires through brand acquisitions, others such as Yoox Net-A-Porter looked to strategic partnerships.
View ArticleHigh-end watchmakers leaving untapped omnichannel opportunities
As consumers grow more comfortable buying luxury timepieces online, brands are catching up to shoppers’ ecommerce interest with direct-operated digital buying experiences.
View ArticleChinese KOLs generate more than 23M impressions at SIHH
As trade shows in the watchmaking industry face questions of relevance, brands and organizations have been experimenting with ways to expand the reach of large-scale events.
View ArticleWill the luxury industry pay the price of Brexit?
As a cloud of uncertainty lingers over the United Kingdom, the luxury industry is preparing for the worst while vowing to seek solutions in order to thrive in a possible post-Brexit market.
View ArticleAre luxury brands engaging their WeChat communities?
Digital Luxury Group (DLG) has just released the first part of the 2019 WeChat Luxury Index that focuses on the engagement performance of luxury brands on WeChat. Here are some interesting insights...
View ArticleLuxury hotels cater to China’s solo female travelers
From delectable cuisine to social mixers, luxury hotels in the region are changing up their offerings to appeal to the growing number of Chinese women who travel solo.
View ArticleChinese customer is most demanding: DLG event keynoter
NEW YORK – Building an ecommerce ecosystem and infrastructure in China is not easy. Blame the exacting Chinese consumer.
View ArticleHow to make platform choices for ecommerce in China
NEW YORK – Five considerations should determine which platforms to use to enter the Chinese luxury ecommerce sector as brands tackle the where, when and how questions relating to tapping the potential...
View ArticleFuture of luxury? Digital transactions aided by trusted human advisors
Net-A-Porter’s new EIP Privé platform and Farfetch’s Private Client loyalty program are two examples of how luxury brands are targeting extremely wealthy clients online.
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