Why retro games are winning over Chinese consumers
From Chanel’s retro arcade popup to Louis Vuitton’s 16-bit video game, luxury brands have been reviving old-school games to reconnect with today’s generation of consumers. Why does this strategy work...
View ArticleLess than 1pc of products launched this year were sustainable: Report
More than half of chief purchasing officers in the fashion industry see sustainability as a top priority, according to a new report from management consultancy McKinsey. However, less than 1 percent of...
View ArticleHow luxury brands can revitalize WeChat growth in China
As growth on WeChat begins to slow, how can brands reposition their fan acquisition and retention strategies?
View ArticleWho is winning the race to become America’s leading luxury group?
As the efforts of Tapestry and Capri Holdings begin to build up momentum in the fashion and luxury industry, which company is best placed to take the lead to become America’s leading luxury group?
View ArticleFacebook may have a bigger link to luxury than you think
A newly released study from Ipsos Mori Research and Facebook indicates the ever-growing influence of social media on luxury shopping in the digital world.
View ArticleDecoding China: A Western perspective of the China opportunity
Chinese consumers account for more than a third of the luxury goods sector's worldwide revenues, and are still fuelling growth in the sector in spite the ongoing U.S.-China trade war. Should Western...
View ArticleShould brands keep bidding on their branded searches?
Ask one expert, and she will tell you to stop bidding on branded search. Ask another, and you will be told that it would be a huge mistake to stop.
View ArticleLessons on driving ecommerce growth in China
More than 30 percent of the luxury consumers in China do not live within areas in which luxury brands have an offline footprint, making the importance of growing ecommerce capabilities more vital than...
View ArticleFor luxury watch brands, balancing ecommerce with retail can prove a challenge
Between traditional bricks-and-mortar stores and new digital ventures, luxury watch sales are all over the place.
View Article2019’s biggest PR blunders: Have luxury brands learned their lessons?
It is not just reputation or cultural credibility on the line. Brands stand to lose millions in potential profit by failing to do their due diligence as increasingly unforgiving customers vote with...
View ArticleBeauty marketing trends in 2020 that will boost your KOL game
With China’s beauty market tipped to reach a value of $62 billion this year, 2020 is shaping up to be an enormous period for brands in the sector.
View ArticleCan Bottega Veneta become the new Gucci?
Under the creative direction of Daniel Lee, Bottega Veneta is rapidly becoming one of the most sought-after brands in luxury.
View ArticleBrands need to bridge digital, bricks-and-mortar to reach China’s luxury...
NEW YORK – China’s digital ecosystem offers a hint of how the luxury retail environment will evolve in the near future.
View ArticleHow high price-point luxury watch and jewelry consumers shop from online to...
Did you know that the luxury watch and jewelry consumer is +8 percent more mobile when compared to digital shoppers from a cross-section of industries?
View ArticleThe big fine jewelry opportunity
While growth in the watch sector has been relatively flat, the jewelry industry represents substantial financial opportunities for everyone from powerhouse Cartier to newcomer Kimai.
View ArticleIn the new age of rentable luxury, consumers are less concerned with...
From environmental concerns to a new wave of minimalism, wealthy consumers are shifting toward the economy of sharing rather than the absolute ownership of luxury goods.
View ArticlePorsche: How an unconventional moving icon stays ahead of the luxury game
Founded nearly 90 years ago, sports car maker Porsche has managed to keep pace with the times while staying loyal to its customers. Marketing expert Susanna Nicoletti speaks with Porsche marketing...
View ArticleWeChat Channels: Will the new feature disrupt short-video incumbents?
Some people may have noticed a new feature in their WeChat “Discover” tab called “Channels.” With WeChat Channels, users can now explore media accounts, and videos from stars and bloggers – all from...
View ArticleKeynote 2020 preview: How BMW puts brand authenticity above all
Ahead of this year's Luxury Society Keynote, Tobias Weber, BMW’s head of brand and entertainment cooperations and KOL relations, discusses how brand continuity helps BMW remain a top player in the...
View ArticleHow eBay pulled off becoming one of the largest luxury watch marketplaces in...
Sam Bright, vice president and general manager of verticals at eBay, discusses how the mega ecommerce platform has successfully infiltrated the secondary luxury watch market in an increasingly...
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