The coronavirus: How brands should update their 2020 annual plan
With the recent novel coronavirus outbreak, brands are scrambling to revise their annual plans and projections for the year. What are some of the things they should keep in mind?
View ArticleChina dependency exposed and virus-wary world in lockdown: What should luxury...
As the coronavirus reaches pandemic proportions, luxury marketers may be forced to come to a stark realization: 2020 may be a write-off, and the five-letter engine for profit and growth – China – has...
View ArticleWhat we learned from Luxury Society Keynote Geneva 2020
Luxury Society Keynote in Geneva a few days ago brought together more than 100 luxury brand executives, with guest speakers from Facebook, Moncler, BMW and Piaget to take an in-depth look at how luxury...
View ArticleZenith CEO Julien Tornare on breathing new life into the Swiss watch brand
In the latest episode of "Reshaping Luxury," Zenith CEO Julien Tornare speaks about the luxury watchmaker’s latest initiatives, including limited editions, collaboration with auction house Phillips and...
View ArticleThe incredible Indian luxury consumer
The modern-day Indian luxury consumer is incredibly dynamic, with behavior and attitudes toward wealth undergoing radical changes.
View ArticleWhat does it take for Chinese consumers to say yes to the dress?
As the value of the wedding industry in China continues to grow exponentially and international wedding dressmakers fight to get a share of the pie, what factors should they be taking into consideration?
View ArticleHow have KOLs and brands responded to the coronavirus?
From curating the appropriate tone to choosing the right influencers, luxury brands are figuring out the best ways to move forward during a nearly unprecedented time for the business.
View ArticleThe luxury industry was not prepared for COVID-19, but it could have been
Caught in a vicious cycle of moneymaking, geographic dependency and stock market fluctuations, luxury brands would be wise to learn from their mistakes in the years to come.
View ArticleThe WeChat Luxury Index 2020: Content is no longer king
As consumers grow increasingly discerning, how can brands adapt and evolve their content to stay relevant? The latest report from DLG (Digital Luxury Group) and JINGdigital delves into the topic and...
View ArticleCOVID-19: What can U.S. brands learn from China?
While the health crisis continues to stabilize in China, inhabitants of the world’s largest economy are only just beginning to wrap their heads around COVID-19’s impact on life as they know it. What...
View ArticleCan ecommerce rescue luxury brands amid a global pandemic?
With unprecedented mass closures of bricks-and-mortar stores, ecommerce veterans continue to enjoy sales from consumers' homes, while those who were slow to adapt are now playing catch-up.
View ArticleWhy luxury’s future is tied to the health of the planet
The luxury business has faced Brexit, political turmoil, environmental crises and now COVID-19. What does it take to protect and future-proof businesses against unforeseeable global uncertainty?
View ArticleChallenge for skincare brands: cost to acquire customers will increase every...
Per a new DLG study titled “The Online State of Skincare Brands,” the beauty category is going through rapid changes with the rise of direct-to-consumer marketers whose marketing is based on building a...
View ArticleGiorgio Armani is leading luxury towards new paths
In a time of uncertainty and chaos, Italian fashion icon Giorgio Armani rapidly emerged as one of the few leaders to take a stand from the start.
View ArticleHow luxury brands can leverage ecommerce to bounce back post-COVID-19
With the world of retail forever changed by COVID-19, luxury brands will need to ramp up their omnichannel capabilities by optimizing the user experience, customer relationship management, ecommerce...
View ArticleCould virtual reality be the key to saving luxury?
Deep-diving immersions in a very distinct world are the new retail and could greatly inspire luxury brands that are eager to communicate their own universe to customers.
View ArticleWhat will the luxury industry look like after COVID-19?
Ten of the top minds in luxury share their thoughts on the trade’s post-pandemic future.
View ArticleIs Tmall the answer to luxury brands’ woes in the wake of COVID-19?
As the global luxury market turns its focus to China in hopes of revitalizing consumption, how relevant is the Tmall opportunity for brands?
View ArticleHow affluent Korean customers helped save their luxury market
Despite an early outbreak of the COVID-19 coronavirus, South Korea’s luxury market showed more resiliency compared to other countries, with major department stores Lotte, Shinsegae and Hyundai seeing...
View ArticleBilibili decoded: A new social battlefield for luxury brands in China
Previously better known for its focus on anime, comics and gaming-related content, fast-growing video platform Bilibili has since built up a strong user base with varied content types. How can luxury...
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