While luxury watchmakers faced overall decrease in online interest, some...
Vacheron Constantin, Girard-Perregaux and Audemars Piguet were among the most resilient brands when it comes to online search interest during COVID-19, according to the latest report from DLG (Digital...
View ArticleWhat luxury brands can learn from the beauty industry’s ecommerce boom
The third set of insights from DLG’s latest report, “The Online State of Skincare Brands,” sheds light on how a thoughtful ecommerce strategy can lead to frictionless consumer experiences.
View ArticleIs your Facebook strategy obsolete?
With community and conversation at the heart of Facebook’s long-term vision, many brands are struggling to deliver effective strategies on the platform. So how can companies develop content that...
View ArticleShould brands build up their own private traffic channels?
Increasingly squeezed on social media platforms and ecommerce giants for traffic, are official brand apps the next important frontier for brands?
View ArticleThe post-pandemic fashion calendar: Resume or revamp?
The fast-paced fashion industry has finally slowed down due to the worldwide health crisis. How can the industry make use of this chance to develop in a new direction?
View ArticlePhillips Watches head of digital strategy: “Collectors were quick to accept...
Arthur Touchot, specialist and head of digital strategy for auction house Phillips’ watches department, shares his insights on the transformative journey of watch auctioning during the age of pandemic.
View ArticlePersonalizing digital engagement could save luxury fashion
As fashion companies rush to catch up in the face of an unpredictable post-COVID-19 future, they are evolving their digital capabilities in reaction to rapidly changing conditions.
View ArticleHow luxury fashion can balance its nostalgic past and an uncertain future
The days of foolproof key success factors such as media investment, cost reduction and discounts are long gone due to a new consumer mindset. How will the luxury fashion sector move forward?
View ArticleHow can beauty brands leverage an increasingly commercial Weibo?
With the introduction of its Mini Shop, micro-blogging platform Weibo is no longer just a content platform, but a transactional one as well. How can beauty brands benefit from this change and adapt...
View ArticleSwimwear: The dark horse on China’s retail scene
While the beauty segment has been seeing a great deal of growth in China, in part due to the “Lipstick Effect” observed in the nation last year, there is another consumer category that is quietly...
View ArticleWhy are top luxury brands flocking to WeChat Channels?
A relatively new player on the short videos market, WeChat Channels lacks high traffic existing players such as Douyin have built up over the years. So why are luxury brands are still making the...
View ArticleIs Tmall Global the right platform for beauty brands to enter China?
Beyond offering beauty brands a quick gateway to the world’s largest consumer market, the cross-border platform can also help them build up a presence in China – if properly leveraged.
View ArticleIs ecommerce really the answer for luxury watches in China?
Given the unique characteristics of the luxury watch industry and specific purchasing patterns of its target audience, are Chinese ecommerce marketplaces the right platform for high-end watchmakers?
View ArticleHow will changes to the animal testing policy in China influence its beauty...
Many cruelty-free beauty brands have found it difficult to enter the Chinese market due to conflicts between mandatory animal testing and their brand ideals. Now with possible relaxations to this law...
View ArticleThe ecommerce evolution has arrived. Here is what you need to know
The COVID-19 coronavirus pandemic has forced companies to rethink their digital marketing strategies. Brands are adapting sales channels, analyzing customer data and assessing online user experience in...
View ArticleSocial selling: What can the West learn from China?
Western tech giants such as Facebook and Google have jumped on the social selling bandwagon. From social to selling, how many gaps are left for these digital platforms to fill?
View ArticleThe China ecommerce world: What opportunities does it offer international...
Ahead of the upcoming eTail Asia & ANZ Virtual Summit, keynote speaker Pablo Mauron of DLG (Digital Luxury Group) shares more about the Chinese ecommerce landscape and how international brands can...
View ArticleWeChat Luxury Index: Seizing new digital opportunities
With retail on the rebound, how can brands ride the momentum and fine-tune their digital strategies in China?
View ArticleHermès online channels are booming. Luxury brands should take note
While the latest results from Hermès showed revenues fell, one surprising bright spot for the French luxury goods company was the growth of its online channels. We discuss the key lessons that other...
View ArticleWill the pre-owned market address luxury’s sustainability problem?
Purchasing luxury goods secondhand might have come with negative connotations in the past, but with the industry’s increased interest and awareness in sustainability, this market segment is fast growing.
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