How can luxury brands help reshape the modern watch fair?
In August, Geneva held its first watch fair since the global pandemic began, hosted by a select number of brands – big and small – eager to show the world that the luxury watchmaking industry was very...
View ArticleMore luxury fashion and beauty brands should dive into games. Here is why
Tapping into the world of video games should not just be a passing trend due to the impact of COVID-19. With the growing number of young luxury shoppers, this strategy might just be a long-term...
View ArticleHow can luxury brands capture the opportunity on TikTok?
As the global influence and reach of TikTok gains further traction within the luxury industry, we discuss how brands can ensure they are creating meaningful content and drive further engagement on the...
View ArticleWhat does LVMH and Tiffany’s battle mean for the luxury industry?
The tussle between the two companies is just one of a series of abandoned transactions in the midst of the global COVID-19 pandemic, albeit, one of the most high profile.
View ArticleTaobao is doubling down on short videos. What does this mean for the industry?
The largest ecommerce marketplace in China is set for a major update ahead of Singles Day, with short videos gradually replacing text and image as the main form of product showcases. What should brands...
View ArticleIs the future of luxury watches virtual?
In the world of high horology, it is safe to assume that despite the actual complex matter of creating unique timepieces to tell the time, nothing ever moves too quickly.
View ArticleWeChat Luxury Index 2021: From social to commerce
As the WeChat communities of luxury brands in China continue to grow, the way in which they are interacting with brands on the platform is evolving.
View ArticleHow can brands leverage WeChat to build DTC ecommerce in China?
In the West, a DTC ecommerce channel is typically established on the brand’s .com Web site. However, shopping on Web sites does not come naturally to Chinese consumers.
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